Thesis featured in Home Design Magazine (AUS)
PET OWNERSHIP & EXPENDITURES ARE ON A RISE IN US
68% American households now own a pet, accounting for 84.6 million pet-owning households, up from 79.7 million pet-owning households in 2015.
Total expenditures on pets have more than doubled in the past 15 years and have grown every year for the past two decades
WHAT IMPACTS THE MARKET?
HOW IS THE STATUS OF COMPANION DOG CHANGED IN AMERICAN’S LIFE?
HUMANIZATION
People always treat dog as a person more than a family member.
DEMOGRAPHICS
As the number of kids per household declines, the number of dogs is increasing.
PREMIUMIZATION
Creation of specialty products caters to the elevated requirements for dogs.
ECONOMICS
Current relative economic strength bodes well for continued industry strength.
HEALTH BENEFIT
A growing body of medical research points to the health benefits of pet ownership.
LIFESTYLE
The increasing mobile lifestyle makes dog owners reconsider the pets’ accommodation problem when they travel.